Pune: Kirloskar Group, one of India’s longest-standing engineering conglomerates, has officially unveiled its new campaign, Made in Kirloskar, a large-scale initiative celebrating engineers, engineering, and India’s industrial progress.
The Made in Kirloskar initiative marks a renewed emphasis on engineering-led innovation and highlights the group’s 135-year-old legacy of homegrown manufacturing.
Made in Kirloskar Campaign Highlights Engineering Legacy
The Made in Kirloskar initiative begins with the release of a film that captures the pioneering impact of engineering on global advancement.
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The film pays tribute to engineers across generations and highlights how engineering has powered nation-building, economic development, and the creation of modern infrastructure.
According to the company, the campaign reasserts a key message: engineering is vital to shaping the world and remains central to India’s rise as a fast-growing global economy.
Made in Kirloskar to Expand Into Multi-Program Initiative
Beyond the campaign film, Made in Kirloskar is structured as a long-term initiative that will evolve over the coming year.
The programme will bring together industry partners, government bodies, stakeholders, and Pune’s robust manufacturing ecosystem to further strengthen India’s engineering capabilities.
Commenting on the launch, Atul Kirloskar, Chairman of Kirloskar Oil Engines Ltd. and Kirloskar Industries Ltd., said, “Our founder believed that thinking has meaning only when it leads to making. That belief has shaped our machines, ideas, and growth for over 135 years. Engineers remain central to this journey, turning imagination into reality. Made in Kirloskar is a spirit we proudly carry forward as we continue building a better future.”
Rahul Kirloskar, Chairman of Kirloskar Pneumatic Company Ltd. and Kirloskar Ferrous Industries Ltd., added, “At Kirloskar, we have always focused on homegrown innovation and manufacturing. Today, every 20 seconds, a Kirloskar product is sold worldwide, powering farms, factories, cities, and communities. This film is our tribute to every engineer—the makers who have built both our company and our nation.”
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A Legacy of Industrial Firsts Since 1888
Since its founding in 1888, Kirloskar Group has played a significant role in India’s industrial evolution. The company has introduced several firsts, including the iron plough, centrifugal pump, diesel engine, lathe, electric motor, and air compressors, each contributing to India’s industrial revolution.
Kirloskar’s deep-rooted spirit of ‘making’ shaped Pune into one of the country’s most dynamic manufacturing hubs – now home to global automobile companies, ancillaries, heavy engineering units, and industrial toolmakers. The group’s legacy helped embed the spirit of ‘Make in India’ in Pune long before the modern policy emerged.
